邓飞:公益如何混搭商业,系统解决留守儿童问题

2016-04-07 暖流计划 暖流计划

4月1-3日,“中国新常态”-2016宾大沃顿中美峰会在宾西法尼亚大学沃顿商学院举行。该峰会首次开启“社会创新”分论坛,并邀请中美两国的社会公益人和社会企业家进行思想的碰撞,并与在座观众相互交流社会创新新理念。



Deng Fei’s Speech in Wharton Summit:


Mix philanthropy and business to help “left-behindchildren” systematically

邓飞宾大演讲:

公益如何混搭商业,系统解决留守儿童问题

翻译参与者

杨柳川 、李喆琪

扬阳、刘睿超


我是邓飞,很有幸站在这里和大家分享一个故事,鱼、钓鱼竿和一起养鱼的故事。

Hello, I’m Deng Fei. It is a great honor for me toshare a story about “fish”, “fish rod”, and “collaborative fish farming” with all of you.


2011年春,我在贵州看见了山区的孩子在学校里没有午餐,他们忍饥挨饿,他们面黄肌瘦,他们大多是留守孩子,父母在外面打工。在中国,这样的孩子至少有6100万名,史称留守儿童。

In the spring of 2011, I witnessed a group ofstudents who couldn’t afford lunch fees, suffered extreme hunger andbecame emaciated and sallow in the remote mountainous regions of Guizhou. Mostof them were left-behind kids, whose parents were making a living outside ofrural areas. In China, the population of this group of students, who werehistorically called “left-behind children,” has reached at least 61 million.

 


我很不忍心,想到要去帮助这些孩子。但我只是一名普通的记者,既没有钱,也没有权力,更没有做公益行动的知识和经验,我该怎么办呢?

I felt sympathetic to these kids and aspired tohelp them. I was only an ordinary reporter without money or power, let alonehaving the knowledge and experience of public welfare activities. What should I do?


幸运的是,我们迎来了一个崭新的移动互联网时代。我们在微博上展示孩子的困境和我们的梦想,我们很快连接了人财物。我们开始自下而上,实现全流程的公开透明,做给全社会看见,也就吸引了全社会广泛参与——有钱出钱,有力出力,就是说,钱是大家出的,活也是大家自己干的。

Fortunately, we were situated in a noble period ofwireless Internet. We presented the obstacles that these left-behind childrenexperienced and our dreams on Weibo (the China-based microblogging services),promptly achieving the connection between personnel and property. We commenceda system from the bottom to the top, made the whole aid process open andtransparent, and further had the entire society to witness this process.Therefore, the overwhelming participations, either in monetary or physicalways, were positively inspired in the Chinese society. In other words, everyparticipant not only donated money but also made pragmatic efforts.

 


除了移动互联网给我们带来巨大红利,我还给我们自己的公益组织带来了社会学的东西——人人平等、言论自由、民主自治和法治运营。在中国,公益组织没有足够经费,我们不得不持续变革我们的组织、制度,寻求制度的红利。把人解放出来,把人立起来,自由生发,自然创造。

In addition to the immense bonus generated by theInternet, I also introduced sociological ideas into our nonprofit organization:equality, freedom of speech, democratic autonomy, and operation under lawenforcements. In China, nonprofit organizations lack funding. We are forced toadapt our organization and policy to the new changes continuously to maximizethe benefits of the policy, such that the people could be emancipated and couldarise to create and develop freely.

 


所以,我们还做得不错,免费午餐做出了一个稳定解决乡村孩子校园供餐模型,在全国复制推广,每天服务十多万名孩子,也影响了国家更大规模的行动。迄今为止,国家为贫困地区儿童营养改善至少投入了2000亿元。

Thus, we are functioning well. "FreeLunch" created a model to solve problems of lunch preparations in ruralschools, and duplicated the model throughout the nation; the model serves morethan ten thousand children per day, and it has made an impact on the country'saction on a larger scale. To date, our country has invested at least 200billion RMB in nutrition enhancement for children in poverty-stricken areas. 


但在免费午餐的学校,我们还发现了乡村孩子其他困境。所以,我们开始一系列新的行动——

我们做大病医保,帮助孩子找救命的医疗费。

我们做暖流计划,把温暖物资、体育用品送到乡村学校。

我们做儿童安全,帮助乡村孩子免于被拐卖,免于被性侵害。

我们做会飞的盒子,想给高寒地区的孩子们送去一个温暖舒适的标准化宿舍。

我们做拾穗行动,希望找到并照顾好每一个没有爸爸或者没有妈妈的单亲孩子。

However, we have also noticed other difficulties ofrural children while doing “Free Lunch”. So we started to conduct a series ofnew activities.

We have been doing “China Rural Kids Care”, aimingto help raise fund to save children who have serious diseases.

We have been doing “Warm Current”, aiming toprovide living and sports goods to rural schools.

We have been doing “Children Safety”, aiming toprotect rural children from abduction and sexual assault.

We have been doing “The Flying Box”, aiming tooffer warm and comfortable dormitory to kids living in high and cold area.

We have been doing “Gleaning Action”,hoping to take good care of every single-parentchild.

 


五年来,我们从400多万名捐款人手里筹集了26000万捐款,服务着100万留守儿童,我们得到了国家和政府很多表彰,但我们发现了公益的局限:如果孩子的父母不在家里,不在孩子身边,我们的努力注定是徒劳的。因为我们没有从根本上解决孩子的困境问题,另,我们这种单纯送孩子“鱼”的方式也很辛苦。

Over the past five years, we have raised 260million donations from four million donors, serving 1 million left-behindchildren. Although we have received many commendations from local governmentand nation, we see the limitation of doing public welfare activities. If theparents of those children are not at home, our efforts will finally go in vain,because we do not resolve the root of the problem. Besides, we also have towork very hard to give “fish” to those children.

 


但,我们如何帮助偏远贫困的农村家庭提升收入,吸引父母回家呢?我们发现,我们帮助的很多县地处偏远,导致了贫困,但也正是偏远意外保护了良好的空气、水和食材,它们逐渐变成中国最稀缺的东西。接下来,只要解决一个问题就好了——那就是我们如何帮助这些地区实现销售,完成变现。

However, how can we help the rural poverty-strickenfamilies to increase their income and attract the parents to go back home? Wefound that those small towns are in poverty due to their isolated locations,but, on the other side, it was their isolation that helped preserve the freshair, water and foods, and they are becoming the scarcest things in China. So,we only need to resolve one last problem – how can we help those small townsturn what they own into cash?

 



我想,我们找到了一个新的模型——公益搭配商业,多方系统扶贫。

I believe that we’ve found a new model – let thephilanthropy partnered business to support the poor regions in multipleperspectives.

 


一、公益先行。我们告诉所有的捐款人,嗨,你的捐款在这里。在城市和我们支持的贫困县,我们首先建立一个关系。然后,我们贴出这个县的美景美食,构筑注意力。

Philanthropies go first. We connected the smalltowns that we were supporting to the donors from the urban areas by telling allthe donors at where their money was spent. After that, we posted the breathtakingsceneries and unique local products of that town to draw attentions from thedonors.  

 


二、旅行跟上。我们通知捐款人,想不想带着你的孩子,去那个县看看。每一次,我们都能吸引很多家庭参与公益旅行。他们看见乡村孩子的艰难和坚毅后,会坚定继续捐款。

Second, the voluntourism. We encouraged donors toshow their kids around the country. We have already attracted a lotof families to involve in ourvoluntourism projects. They continuously donated money after seeing andrealizing how hard those children in the country living a life while standingfirm.

 


三、销售发生。目睹了美,没有一个人愿意空手而归。没有任何意外,他们会买走当地很多生态农副产品,并惊叹不已。

Third, sales happen. None of them were willing togo home empty-handed since witnessing the gorgeous beauty. No surprise, theywere amazed at local natural subsidiary agricultural products and bought a lot.

 


四、电商再跟上。如果怀念那里的农产品,又不能再去乡村,那就来我们做的电商平台。我们做了一个社会企业,它是一个电商平台,名字叫e农春天,我们现在只销售贫困县的农产品。

Fourth, we set up and ran an e-commerce platformfor the program. Through the platform, those families who visited the smalltowns could easily purchase the agricultural products again. In this case, theycan stay in touch with our philanthropic programs. Now we have founded a socialenterprise, which is an e-commerce platform called “Hope Farm” in English. In Chinese, it is called “E NONGJI HUA,” the literal meaning of an e-commerce plan for farmers. So far, we onlysell farm products from poverty-stricken counties.

 


五、为了保障持续销售,我们帮助县里的企业和乡村合作社提升生产、物流能力,并做好乡村年轻人的培训、贷款、农业技术等很多配套支持,帮助县域经济获得内在力量,自然成长,我们一起来养鱼,养很多的鱼。

We took various actions to keep sale grows. Wehelped the rural cooperatives and the businesses in the small towns improvetheir capabilities of production and logistics. Additionally, we strengthenedthe complete network to support the “Hope Farm” program by teaching the knowledge of loans andagricultural technologies to young people in the counties. In this case, therural economy could grow steadily with the help of the stable inner network. We do not just give fish to people; we assist them to fish with ustogether. We look forward to catching more fish with individuals in the future.

 


提炼来说,我们在一个现有格局里重新配置资源,对一个旧秩序进行柔软改造。

1、把我们帮助的孩子家庭变成生产者,送他们钓鱼竿学习自己钓鱼,而不再是我们简单送鱼。

2、把我们的捐款人变成消费者,我们倡导购买就是做公益,消费也能帮孩子。

In sum, we redistributed resources within thecurrent structure, softly reforming the old rules.

First, we turned those children’s families who werein need into producers, providing them with capabilities, the “fishing rods”,to encourage them to “learn fishing”by themselves instead of just giving them “fish”.

Second, we turned our donors into consumers, and wepromoted that consuming was doing public welfare activities and helping thosechildren.

 


3、把城市精英变成行动者。发起这个社会企业的是我在中欧工商管理学院的校友,各城市的知名企业家,他们将各自为不同产品代言,并团购e农产品作为公司客户维护和员工福利,带动销售。

Third, we encouraged cities’ elites to take aninitiative. People who launched this social enterprise were my alumni of CEIBS(China Europe International Business School) and well-known entrepreneurs fromdifferent cities. They will speak for various products and group-purchase our products for the benefits of their employees aswell as their companies’ clients to maintain the relationship, andconsequently, promote sales.


4、把地方政府变成扶贫伙伴。除了帮助当地孩子,促进官民融洽,我们这样温和、友好而系统地发展县域经济,帮助一个贫困县增加GDP,让这个县变成我们更亲密的伙伴,实现政府、商业和社会组织三方合力,我们联合来解决一个县的贫困问题和留守儿童问题。

Fourth, when the local government becomes a friendto support thepoor, not only does thegovernment help the local children, but also promote a better relationshipbetween the officials and residents. That is beneficial to develop localeconomy friendly, steadily, and systematically, increasing the GDP in a impoverished county. At the same time, this rural area becomes our closerfriend, letting the government, cooperation and social organization to solvethe poverty issue and left-behind children together.

 


从帮助孩子,到帮助孩子父母,到帮助他们所在的整个县域经济的自我发展,我们一直在迭代更新,一直突破再发展。这就是一个给鱼、给钓鱼竿再到一起养鱼的故事。

Starting from helping children to assisting theirparents, and to promoting economic self-growth in the area where theleft-behind children live, we are continuing to innovate, to break through andto better development. That is all about fishes, fish rods, and cooperated fishfarming story.


(扫描二维码,为乡村儿童送去快乐学习包)

———————

暖流计划公益基金 中国社会福利基金会

“暖流计划”是由著名公益媒体人邓飞等志愿者共同发起的公益项目。目前致力于帮助贫困山区学童募集基本的生活、学习物资,助力学习资金!

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